Improving the lives of people with long-term conditions

Why Living With

We started Living With because we could see the need for a more joined up relationship between doctors and patients. We could see the need for continuous care outside of the GP surgery or clinic or hospital.

Our experience living with conditions comes from first-hand knowledge. One of our co-founders, Chris Robson, has lived with ulcerative colitis for 30 years and has direct experience of the terrifying unpredictability of auto-immune diseases.

It was after Chris was hospitalised with Guillain-Barré syndrome and learned to walk again that he began to question how he could help prevent others from experiencing the same rollercoaster of uncertainty. One moment, stable and in remission and the next, in a downwards spiral of pain.

Another co-founder, Jonathan Waywell had seen the devastating effects of pelvic problems on new mothers and had started to think about how digital could be used to make a difference to their lives. Chris and Jonathan had worked together before building digital agency, Syzygy, and together started planning a solution, bringing in Wyc to provide further technical expertise.

David soon joined the team adding experience and expertise from numerous technology businesses, initially in telecommunications then software & services organisations working within the healthcare space.

Our history

As a young start-up we created one app for pelvic floor muscle exercise programmes to tackle the taboo of incontinence.

We decided to give a % of our profits to the NHS to show our commitment to making a difference

It became the No 1 app in this area

It then became the No 1 paid medical app in the UK

We built a platform to connect this app to the clinician so that they can monitor their patients and it works. It saves time, costs and has improved outcomes.

With proven technology, we were able to expand our offering, and with the  leading centre for rheumatology, The Royal National Hospital for Rheumatic Diseases, we launched another connected app – this time in rheumatoid arthritis.

By now, more and more clinicians were approaching us with ideas to use our technology. So we decided to make it easy for them to do it for themselves, or at least to use one of ours.

We’re helping clinicians. We’re supporting patients. We’re democratising the industry.

Our expertise

We bring significant experience and capabilities to this challenge

  • Digital innovators: we have 20 years’ experience of building award winning innovative digital products across many industries
  • Digital health expertise: we have created market leading, multi-award winning clinically respected digital healthcare products.
  • Medical Expertise: all of products are clinician-led solutions designed to fit the needs of the NHS and private healthcare providers.
  • Engaging Content: we have 20 years’ experience creating captivating content to help people learn with the best publishers in the world. This experience is critical to engaging patients with their conditions and to making it easier for providers to supply the right content at the right time


Management team

Chris Robson

Chris Robson


Chris Robson is a serial entrepreneur and CEO, with 20 years’ experience of building fast growth, multinational companies and products, from £0 to £50m turnover. He built and floated digital agency, Syzygy, on the German Stock Exchange  and co-founded Ink Publishing, the world’s largest publisher of inflight media. He was CEO of Edengene the strategy and innovation consultancy. He was a Founder of Market Research Technology Company, The Distilleries and educational technology company, Propagator. Chris is the author of “Confessions of an Entrepreneur”, published by Pearson.

Jonathan is an experienced commercially minded Board level technical and commercial consultant, who has over 15 years of hands-on experience of delivering digital strategies for sector leading companies. Multi-lingual with first rate academics, Jonathan started his career as a software engineer at BT in their Internet products group before becoming Technical and then Innovations Director at syzygy. Jonathan is a co-founder of Propagator and has considerable experience of working with data and analytics.

Jonathan Waywell

Jonathan Waywell

Head of Product Management

David Anahory

David Anahory

Managing Director

David has 15 years of experience in running technology businesses, having successfully built and run business units for organisations like AT&T, Centrica and Carphone Warehouse. In recent years, at Qmatic he was responsible for a turnaround of the loss-making UK business and the successful growth of the European business. He led the introduction of patient experience solutions across a wide number of organisations supporting the introduction of enhanced facilities and patient pathways to improve service delivery at organisations.

We have assembled a great team, working in 2 offices in London and Bath, which allows us to get deeply embedded into 2 different regional centres of healthcare excellence.